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- AI is the New Marketer
👋 Hey there, Welcome back. AI isn’t just a tool anymore, it’s becoming part of the marketing team. From crafting campaigns to reading trends, top brands are using AI to move fast and think smart.
AI is reshaping how teams work, create, and lead.
81% of CMOs say AI is key to staying ahead. But it’s not about replacing marketers, it’s about helping them do more.
Let’s dive in.
🔦 In Today’s AI drop
- CMOs say AI isn’t just a tool, it’s the new marketing team
- 4 latest AI news you should know
- Best 6 AI Marketing tools
- Perfect daily marketing prompt for marketers
🤯 This Week in AI
1. Microsoft Lays Off 4% to Double Down on AI: Microsoft is cutting around 9,000 jobs (4% of its global staff) as it shifts focus toward AI development and innovation. The move supports ongoing investments in tools like Copilot and Azure AI. Read More
2. Google Adds Powerful AI Features to Search: AI Mode for voice-based search on mobile, NotebookLM sharing for collaboration, and Genomics tools to help scientists analyze DNA data faster. Read More
3. AI Breakthrough Awards 2025 Highlights: One Model earned “Ethical AI Solution of the Year” for its responsible AI practices in HR analytics. Read More
4. CEOs Warn AI May Replace 50% White‑Collar Workers: Ford’s CEO warned at Aspen Ideas Festival that half of all white-collar workers could be at risk due to AI, supporting similar views from leaders at Anthropic, Amazon, and JPMorgan about major workforce changes ahead. Read More
📢 CMOs say AI isn’t just a tool, it’s the new marketing team
Source: Business Insider
(CMO stands for Chief Marketing Officer)
AI is now part of how top marketers think, work, and lead. At the CMO Insider Breakfast at Cannes Lions 2025, leaders from global brands like McDonald's, IBM, and PepsiCo shared how they’re changing marketing with AI.
And the message was loud and clear. AI isn't just assisting marketers anymore, it's acting like a core team member.
According to the event coverage by Business Insider, these CMOs believe AI is redefining creativity, speed, and strategy in marketing.
🎨 AI is boosting creativity, not just efficiency
IBM’s CMO Jonathan Adashek said: “AI isn’t just helping us go faster, it’s making us think differently.”
That means using AI to test bold ideas, personalize experiences, and react to trends in real-time.
Marketing isn’t just moving faster, it’s becoming smarter.
PepsiCo’s Todd Kaplan explained that his team uses AI to keep up with culture, not just campaigns. They’re testing new concepts, measuring responses instantly, and adjusting strategies in real-time.
Even McDonald’s is utilizing AI to understand audience behavior and make creative decisions backed by real-time insights.
⏱️ Instant Feedback with AI
One of the biggest benefits? Speed.
What used to take weeks like analyzing customer sentiment, testing new campaigns, or making design changes, now it takes hours or even minutes.
This kind of instant change isn’t just a productivity boost, it’s changing how marketing teams are structured.
Instead of large teams split by channels, many companies are shifting toward leaner squads that combine strategy + AI tooling.
📊 81% of CMOs believe AI will drive competitive advantage
According to a Salesforce report, 81% of CMOs said generative AI will be a key advantage for staying ahead of the competition.
But here’s the fact, it’s not about replacing marketers, it’s about helping them do more.
CMOs see AI as a creative collaborator, generating content drafts, analyzing data, summarizing customer trends, and even brainstorming ideas.
They’re not just outsourcing work to AI, and they’re building a hybrid team of humans + machines.
🚨 But AI doesn’t work without the right people
Here’s what most companies are still figuring out.
AI isn’t plug-and-play. You still need human judgment, empathy, and strategic thinking.
The best teams are teaching their people how to utilize AI, experimenting with new ideas, and incorporating AI into everyday work, rather than depending on it to fix everything on its own.
According to Business Insider, even the most forward-thinking CMOs admit that change management and upskilling are their top challenges.
💡 What you can do right now
If you’re in marketing or any role, really, this is your moment to get ahead.
Here’s how:
Try using one AI tool this week (for writing, design, or data work).
Learn how to give better instructions (prompts) to get good results.
Don’t just ask AI to do something, ask it why it did it
Whether you’re a freelancer, brand expert, or social media manager, knowing how to use AI will help you stand out.
The future isn’t about competing with AI. It’s about working with it.
✨ Best 6 AI Marketing Tools
🎯 Brandwell.ai - AI-powered branding platform: Quickly create logos, brand kits, and visual identities personalized to your audience and market, all with AI-driven suggestions.
🧠 Frase.io - SEO content optimization tool: Research topics, generate briefs, and write optimized content using AI that understands search intent and Google ranking factors.
📈 scalenut - AI-powered content and SEO platform: Plan, write, and optimize long-form content with keyword clustering, topic research, and automated SEO scoring.
🎙️ Descript - AI video and podcast editor: Edit audio and video like a doc, remove filler words, transcribe in real-time, and use overdub to clone your voice for smooth narration.
🎬 Pictory.ai - Turn text into video using AI: Automatically convert blog posts or scripts into engaging short videos with visuals, music, and voiceovers. Perfect for social media.
🧑🏫 Synthesia - AI video generation platform: Create professional-looking training or marketing videos from text using human-like AI avatars and voices, no camera or mic needed.
🔥 Perfect Daily Marketing Prompt for Marketers
This prompt helps you craft high-impact digital content tailored to your product or campaign goals. It guides AI to generate engaging ideas, headlines, CTAs, and tips optimized for your chosen platform and audience using proven marketing frameworks to drive conversions, reach, or engagement.
Prompt:
Act as a senior digital marketer. Based on my [campaign goals/product/service], generate engaging content ideas, headlines, CTAs, and performance tips for [platform/channel]. Ensure the tone is [choose: friendly/professional/witty], optimized for [goal: conversions, engagement, reach], and aligned with [target audience/persona]. Use proven marketing frameworks (AIDA, PAS, etc.) where applicable.
Got a favorite AI marketing tool or anything useful?
Hit reply and share it with us, we might feature it in the next newsletter!
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